ColorSchool.org
Dedicated to the art and science of color
DESIGN - Personal Care Packaging
Dedicated to the art and science of color
DESIGN - Personal Care Packaging
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| Personal Care Packaging |
There are plenty of choices when you walk down the personal care aisles in your
local grocery store. What draws a consumer to a particular brand? Is it product
loyalty? Perhaps, but what if the consumer becomes distracted by a POP
display?
By combining creative advertising along with brand imaging, personal care
packaging manufacturers and retailers are able to earn loyalty by creating an
opportunity for the consumer to try the product. If the contents are a good as the
package, you can win over customers every time.
The comment about advertising can not be understated. Gender marketing and
age marketing are the two top groups that advertisers are attempting to lure.
"Does the product represent who I am" and "Does the product represent popular
culture" are conciously (and subconciously) considered by retail consumers.
local grocery store. What draws a consumer to a particular brand? Is it product
loyalty? Perhaps, but what if the consumer becomes distracted by a POP
display?
By combining creative advertising along with brand imaging, personal care
packaging manufacturers and retailers are able to earn loyalty by creating an
opportunity for the consumer to try the product. If the contents are a good as the
package, you can win over customers every time.
The comment about advertising can not be understated. Gender marketing and
age marketing are the two top groups that advertisers are attempting to lure.
"Does the product represent who I am" and "Does the product represent popular
culture" are conciously (and subconciously) considered by retail consumers.
For customized design services, visit ColorSchool's
Training page or Contact Us.
Training page or Contact Us.
Click on the link below and try to determine who the manufacturer is
attempting to lure to its product.
attempting to lure to its product.
 | Personal Care Packaging | |
The photograph on the
right is an example of a
brand image targeted to a
primarily female audience.
Market research reveals
that the color combination
represents femininity and
strength. A pretty good
combination for a
deodorant marketed to
women
The photograph below
targets young males. The
color combination of these
products is significantly
different than those on the
right. The color
combination below,
represents sporty and
strong. Again, a pretty
good combination for a
deodorent marketed to
young men.
There isn't an industry that
depends more on the
correct color marketing
decisions to maximize
market potential than the
personal care packaging
industry.
right is an example of a
brand image targeted to a
primarily female audience.
Market research reveals
that the color combination
represents femininity and
strength. A pretty good
combination for a
deodorant marketed to
women
The photograph below
targets young males. The
color combination of these
products is significantly
different than those on the
right. The color
combination below,
represents sporty and
strong. Again, a pretty
good combination for a
deodorent marketed to
young men.
There isn't an industry that
depends more on the
correct color marketing
decisions to maximize
market potential than the
personal care packaging
industry.
Click on the link below to view a promotional video that displays
several personal care and cosmetic packaging products.
several personal care and cosmetic packaging products.
| Personal Care and Cosmetic Packaging | |
| Promotional Video |